Product (RE)
(RE) is an alternative (RED) campaign that questions corporate responsibility, raises money for HIV/AIDS organizations and provides a means of involvement for those unwilling or unable to buy (Product) Red products. The project consists of three initiatives: INSPI(RE)D, COVE(RE)D, and (RE)SALE. Each initiative suggests an alternative method of engagement and critique of the original (Product RED) cause marketing campaign. (RE) was initially conceived of as a website (formerly www.JoinRe.com), but has also been exhibited at Alogon Gallery, Chicago, IL; Gallery (106), Grand Rapids, MI; Tent Show, Pittsburgh, PA; Red House Art Center, Syracuse, NY; and Eyebeam, New York, NY.
Produced in collaboration with Phil Orr.
selection of INSPI(RE)D shirts
INSPI(RE)D shirts at an AIDS walk in NYC
selection of COVE(RE)D objects, as photographed by participants at (106) Gallery, Grand Rapids, MI
(RE)SALE platform with a collection of donated objects, ready for auction at Alogon Gallery, Chicago.
quarter fold flyer (front & back) for Product (RE)
screenshots of www.joinre.com prior to legal threats from www.joinred.com